Content Platform for Streaming and Subscription Management
Entertainment and Media Industry | 2 Clients and Growing
Overview
Our client, a media company focused on video streaming, needed a scalable, multi-tenant platform to manage content and subscriptions. The project required creating a system with role-based access for different user types, global scalability, and customizable branding for each client, allowing them to operate across unique domains. The platform currently supports two clients, with potential for growth.
Objective
- Support a multi-tenant system with role-based access for SuperAdmin, Content Admin, and End Users.
- Offer a fully customizable branding experience for each client.
- Ensure global performance with seamless content management, video streaming, and subscription handling across different regions.
Solution Overview
Initial Task: The team was tasked with building a video streaming platform using Next.js for fast front-end performance and Payload CMS for content management. We utilized Azure and Redis to optimize global caching and ensure fast load times across regions, providing a highly scalable solution.
User Managment:
The system incorporated distinct user roles:
- SuperAdmin: Managed tenants and analytics, overseeing platform performance and user activity.
- Content Admin: Uploaded and organized video content, controlling what viewers could access.
- End Users: Watched videos, saved favorites, and tracked their viewing history.
Technological solutions
Next.Js | Payload CMS | Azure & Redis | Custom Features | Advanced Ai
Next.Js
Ensured a fast and responsive front-end experience.
Payload Cms
Offered robust and customizable content management.
Azure
Managed global caching and distribution for optimal load times worldwide.
Custom Features
Each tenant operated with unique branding and domains, with real-time content management for video uploads and analytics tracking.
Advanced AI Features
AI-driven recommendation engine and automated video metadata enhanced content publishing and user engagement.
Key Features
Multi-tenant Architecture
Supported distinct branding, domains, and content libraries for each tenant, allowing individual clients to manage their platforms independently.
Role-based Access
SuperAdmin, Content Admin, and End Users each had customized access to platform features.
AI-powered Recommendations
Integrated AI provided smart video suggestions, enhancing user engagement by tailoring content recommendations.
Real-time Content Management
Content Admins could upload, organize, and track content in real time, while tenants received real-time analytics.
Scalable Infrastructure
The platform was designed to accommodate new clients as the business grows, with global scalability in mind.
Implementation
Infrastructure:
The platform’s infrastructure was built using Azure for cloud hosting and Redis for caching, ensuring fast performance even as the user base grows. Weekly sprints were organized using Jira, and collaboration with clients was facilitated through Miro boards. This allowed for continuous feedback and alignment throughout the development process.
Development and Launch:
The platform featured intuitive user flows and a robust admin dashboard for managing content and subscriptions. The system was designed to be responsive across mobile and desktop devices, providing a seamless user experience. After several rounds of QA testing, the platform was successfully launched, with real-time monitoring implemented to ensure a smooth user experience post-launch.
Development Process
Initial Research & Planning
Understanding the client’s needs and mapping out the multi-tenant architecture.
Design & Development
Implemented both the backend and front-end systems with customized user flows for different roles.
Testing & Feedback
Weekly sprints and continuous user feedback allowed for rapid adjustments and improvements.
Launch & Monitoring
After rigorous testing, the platform went live, with real-time performance monitoring ensuring a smooth rollout.
SOLUTIONS
- Global Performance Optimization: We leveraged Azure and Redis to cache content globally, ensuring fast load times and optimal performance for users worldwide.
- Role-based Access: Implementing a flexible role-based system required custom solutions for managing permissions between SuperAdmin, Content Admin, and End Users, ensuring security and smooth functionality.
- Real-time Analytics & Branding: Each tenant required real-time analytics tracking and custom branding, which was handled by creating a scalable system capable of managing multiple domains and independent branding guidelines.
Results
Global Reach and Scalability: The platform successfully supports multiple clients, offering global streaming with the potential for further expansion as new clients join.
Client Satisfaction: Our client successfully converted a significant portion of their YouTube audience into paying subscribers, thanks to the platform’s advanced filtering, categorization, and subscription management features.
Growth and Engagement: The multi-tenant system currently supports two clients, with additional clients expected to join in the coming months. The platform provides a robust solution for both content creators and subscribers, enhancing the client’s ability to scale from free to paid content offerings.
Conclusion
By leveraging modern technology like Next.js, Payload CMS, Azure, and AI-driven recommendations, we created a platform that supports multiple clients and provides a seamless, globally optimized experience. The result is a customizable solution that allows content creators to efficiently manage their streaming services and grow their subscription base.
Want to Know More?
Discover how BezimeniIT can help scale your video streaming business. For more information on our web development services, contact us at sales@bezimeniit.com.